How Companies Should Market To Ethnic Consumers

According to the U.S. Census Bureau, minorities constitute 51% of the U.S. population.  Together, this demographic is no longer a minority and presents viable opportunities for companies to attain new consumers for their products.   The buying power of minority (i.e. ethnic) consumers has endured the recession.  As examples, (1) the nation’s Black buying power (more…)

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How Ethnic Dolls Impact Children’s Self-Esteem

The need for dolls that depict ethnic or multicultural features is essential in today’s society.  Earlier this year, The Census Bureau released estimates on the U.S. population’s growth in 2011, finding that racial and ethnic minorities made up more than half of all children born in the country, totaling 50.4%.  With this kind of statistic, one would think there would be more products specifically catering to these demographics, but that is not the case.  Don’t’ get me wrong, there are products (more…)

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