How Companies Should Market To Ethnic Consumers

According to the U.S. Census Bureau, minorities constitute 51% of the U.S. population.  Together, this demographic is no longer a minority and presents viable opportunities for companies to attain new consumers for their products.   The buying power of minority (i.e. ethnic) consumers has endured the recession.  As examples, (1) the nation’s Black buying power (more…)

Comments { 0 }