How Companies Should Market To Ethnic Consumers

According to the U.S. Census Bureau, minorities constitute 51% of the U.S. population.  Together, this demographic is no longer a minority and presents viable opportunities for companies to attain new consumers for their products.   The buying power of minority (i.e. ethnic) consumers has endured the recession.  As examples, (1) the nation’s Black buying power (more…)

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Interview: Pam Richardson of Images of Culture!

1. What is Images of Culture and what inspired you to start it?

Images of Culture is minority-owned company that designs and manufacturers school supply products for children of color. As a 15-year veteran of corporate America, I have seen companies make executive decisions NOT to invest in multi-cultural initiatives due to perceived lack of returns. (more…)

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